document.write( new Date().getFullYear() ); Four Way Memphis. Remove excess air, seal, and refrigerate for 12 to 24 hours while turning occasionally. Deep-fry thermometer is supported in oil with bulb immersed. Gus's World Famous Fried Chicken can be contacted at (901) 294-2028. When the oven is ready remove the baking sheet and spray with nonstick cooking spray or rub 1 tablespoon of butter on the sheet. Give the chicken an hour to stand covered at room temperature. Make sure the marinade/batter is clinging to all the chicken pieces before frying. Are the Bonnersstill happy about the deal they made with McCrory? At some point, a white woman named Wendy McCrory began working with the Bonner family at the Mason restaurant and opened a second Guss location in Downtown Memphis in 2001 as a franchise owner. Place the chicken in the marinade/batter and using your hands massage all the chicken pieces to coat well. Once the flour has absorbed all of the oil, stir in the reserved flour mixture. 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I do not recommend canola oil as it smells like frying fish and adds an unpleasant fish taste to fried foods. 's World Famous A dry surface will help the flour cling more uniformly to the chicken, which is something that sounds paradoxical but is true. Your email address will not be published. The mahogany-hued batter on the spicy fried chicken is shattered when you take a bite out of it, but the soft chicken hidden underneath is worth the risk. Specialties: We Specialize in One Thing: Chicken Established in 1984. If there are any leftovers, serve the fried chicken cold or at room temperature. Spray the top of each chicken. Here follow my previous comments and riffs as I continued to work on a Gus's Fried Chicken recipe. *Percent Daily Values are based on a 2,000 calorie diet. Serve with potato topped with gravy and French fries for the ultimate at-home KFC experience. A Yelp customer wrote, My two piece dark chicken with baked beans and cole slaw was only $6.40! How do you maintain that price point? I still finish the chicken in the oven to assure that it is cooked throughout. This batter-fried chicken calls for the pieces to be quickly brined and then dipped in a seasoned batter for a crisp Southern-style crust. It's really delicious and their sides are great. They used to call him Gus Bully in the town, back when they used to ride horses around, so when he opened the restaurant, he just started calling it Guss.. The restaurant, however, remained a family affair. Guss has many other options besides fried chicken, including salads, sandwiches, and wraps. Also, there are many other hot chicken establishments in Nashville. The mac n cheese and beans were also delicious. 3 lb Chicken ; cut into 10 pieces ( cutting breast in half). The Mason location was the first restaurant to offer hot and spicy fried chicken in West Tennessee. | Memphis, TN 38126, Should You Refrigerate Leftover King Arthur Gluten Free Cornbread Mix? In 2018, Guss Fried Chicken revenue was $38.5 million. Two years from today, where do you expect Guss to be? Steve and Julie Zanone have been working for years to secure a lease for a Lees Summit bar and restaurant, and they plan to open it in the former Teds Cafe Escondido building this fall. Put it in the breading mixture and completely coat it. 12 Piece. Surprise your family or coworkers with the best hot & spicy chicken youll ever taste! This dish is perfect to please yourself and your friends, it does not take much time and effort, so it is in the top favorite dishes of many of my friends! A small bowl should be used to combine 1 Tbsp. , tweaked them a bit, and. Is it as good as people claim? Dip chicken in buttermilk mixture, one piece at a time (use one hand for wet components and the other for dry ingredients), letting excess drip back into basin. Marinade for 12-24 hours. Excerpts and links may be used, provided that full and clear credit is given to Jonathan Cole and Place at the Table with appropriate and specific direction to the original content. Could the Bonner family in Mason or the Prince Jeffries family in Nashville haveexpanded their respectivehot chicken restaurantswithout someone like Wendy McCrory? Place on some paper towels after removing from the oil. Walk into a Gus's World Famous Fried Chicken, and yoll find walls adorned with vintage and neon signs, beloved classics humming in the jukebox, tables covered in blue and red checkerboard, and plates full of some of the very best fried chicken yove ever tasted. The chain was started in Mason, Tennessee about 60 years ago by Napoleon Vanderbilt, whose son Vernon Gus Bonner, assumed the recipes and launched Guss in 1984. Vernon Gus Bonner and his wife Gertrude ran the business before passing it down to their children. View jonathan.cole1s profile on Facebook. If you are concerned about consuming MSG, you may want to avoid Guss Fried Chicken. Hot Chicken, well known toblack people living in Nashville for the last century, only recently becamepopular among white people when former Mayor Bill Purcell organized the first Hot Chicken Festival in 2007. Back in 1984, Guss got its start. The menu at Guss Fried Chicken is pretty simple, but thats a good thing because it means that the focus is on the chicken. To keep warm until the remainder of the chicken is cooked and you are ready to serve, place in a warm oven (about 200 degrees). Make sure to leave the skin on and the bone in. Drain before serving on paper towels. Once the oil is hot enough, cook the chicken in batches until golden brown. Arent you swimming against the tide? And, before you ask, no, you cannot have the recipe. When it comes to chicken, there is no greater comfort food than Guss Fried Chicken. From March 2020, there will be 30 locations across 14 states in the United States. Place the chicken in a large basin with the marinade. Be warned: the spice level can be pretty intense, so if youre not a fan of heat, you might want to order your chicken mild. Instead of frying the chicken, we use a crispy and unique liquid to make it keto-friendly and delicious. A small bowl should be used to combine 1 Tbsp. McCrory: I want our customers to propel our brand. Now, I just spear the pieces with a fork and drop them into the hot oil. Na, a skilled carpenter, built the restaurant on a piece of land he and Ms. Maggie owned on Highway 70 in Mason. Fry breast for 6 minutes, or until internal temperature is 65C/150F at the thickest section (time depends on size). black pepper, paprika, cayenne, garlic powder, and onion powder. Pour 3/4 of an inch of oil into a 10"12" cast-iron pan or other large, straight-sided skillet (not nonstick) ". We were curious when we first saw the menu at Guss World Famous Fried Chicken. A Gus's Fried Chicken location. A 3-1/2 pound chicken should be cleaned and divided into eight pieces. The HOTversion of the chicken is intensely peppery and addictive. I purchase bone-in chicken thighs, drumsticks, and wings for convenience. The Bonner familys culinary contribution appears to live on in the Guss franchise. The hotdogs, hamburgers, and fries that Ive tried have all been delicious. 8. Southern oven-fried chicken is juicy on the inside and super crispy chicken without deep frying. This recipe takes the online copy cat recipe for Gus's fried chicken that calls for a dredging flour and mixes all the ingredients together to make a wet marinade/batter as shown on the Food Channel episode. Our fried chicken is about as healthy as you can get. is AWESOME. So simple to make but loaded with flavor! salt, 2 tsp. After experimenting for several years in a local tavern, Na and his wife, Ms. Maggie, began selling their chicken, sandwiched between two slices of white bread, out of the back door of the tavern. 2. This Then, let the chicken cool for at least 10 minutes before serving. Lets all wish them well. Gus Fried Chicken has been a Memphis institution since 1952. In a deep fryer, heat vegetable oil as directed. Nutrition claims:tree Nut Free * soy Free * fish Free * shellfish Free * pork Free * red Meat Free * crustacean Free * celery Free * mustard Free * sesame Free * lupine Free * mollusk Free * alcohol Free * no Sugar Added * sulphite Free, Source:https://www.favfamilyrecipes.com/chicken-fried-chicken-with-homemade-country-gravy/. Wendy, like so many before and after her, simply loved Guss World Famous Hot and Spicy Fried Chicken, so much so that she would often take the forty mile trek to Mason so that her out of town guests could enjoy a respite from the more typical Memphis fare, pork barbeque. Thats not true, she said. In 1982 and 1983, Na and Maggie passed away and their only son Vernon "Gus" Bonner and his wife Gertrude took over the establishment and reopened under the new name, "Gus's World Famous Hot and Spicy Fried Chicken," in 1984. Gus and Gertrude perfected these recipes, allowing their slight sweetness to offset the spiciness of the fried chicken. Eggs should be beaten in a shallow bowl first, followed by the addition of milk, salt, and pepper. Heat until thermometer reads 350 over medium-high heat. What is Guss? With 30 locations in 14 states as of March 2020, we will be the third largest franchise system in the United States. Remove about 4 tablespoons of the dry mixture and set it aside after thoroughly combining with the stirring (this will be used for the gravy later). Gus's Fried Chicken will be open 11 a.m. to 9 p.m. Monday-Thursday and 11 a.m. to 10 p.m Friday-Saturday at 812 S. Alamo St. In 1984, Gus and his wife, Gertrude, reopened under the now well-known name, Guss World Famous Hot and Spicy Fried Chicken. Though the name may have changed, the Bonner family continued to honor Na and Ms. Maggies legacy by following and even perfecting their beloved fried chicken.You cant keep good fried chicken a secret, and before long Guss World Famous Hot and Spicy Fried Chicken had a following that stretched far beyond the quiet streets of Mason, Tennessee. The chicken is coated in a spice mixture that gives it a distinct flavor. Add the largest chunks of chicken first, skin side down, as soon as the oil is really hot. What has become a world-famous eatery and promoted through shows on Food Network had humble beginnings in a blue house across the highway from the restaurant. The chicken soaks in the batter letting the flavor soak in. Then, let the chicken cool for at least 10 minutes before serving. https://leitesculinaria.com/89229/recipes-batter-fried-chicken.html, https://flavorite.net/skillet-fried-chicken/, https://www.favfamilyrecipes.com/chicken-fried-chicken-with-homemade-country-gravy/, https://dinnerthendessert.com/fried-chicken-recipe/, https://www.cookingnook.com/recipe/fried-chicken-recipe/, 5 Simple Chicken Tetrazzini Southern Living Recipes. Terry Bonner, the chain's owner, tells us that his family's hot and spicy . Princes will always be the original, but theres no intellectual property laws protecting making chicken spicy, which is good for all of us. Cover and refrigerate for at least 2 hours or as long as overnight. It now has 29 stores and has five more in various stages of construction in 2019. All four now own the business. Drain the chicken on paper towels after removing it from the oil. The chicken should be cooked for 14 minutes, with each piece being turned around halfway through, or until an internal temperature of 165 degrees F is reached. Keeping the Bonner family's fried chicken to its Tennessee roots, the first Gus's World Famous Hot & Spicy Fried Chicken restaurant was opened right outside of Memphis in Mason, TN. When the skin is a deep golden brown and an instant-read thermometer put into the thickest part of the chicken registers 165, the chicken is done. We have regional operational managers who are active in the stores. Try your best to buy a 2.5-3 lb chicken. As of 2019, there are over 50 Gus's Fried Chicken locations in the United States . Over the next 16 years, Guss received rave reviews from theMemphis Commercial Appeal andSaveur and GQ magazines. Owner Terry Bonner shares that his familys recipe for Guss hot and spicy fried chicken goes back to 1953. McCrory: The opening of new locations. Princes serves the chicken straight from the fryer covered in a cayenne pepper paste on sliced white bread with pickle slices on waxed paper. A carpenter, he is said to have built the restaurant himself and opened it in 1973. Fried chicken once a Southern specialty has made its way onto restaurant menus across the country. Seeing how truly special Guss was, Wendy began working in the Mason location during the weekends, getting to know the Bonner family and learning all she could about their restaurant. Depending on the size of the chicken pieces and the precise temperature of your oil, cook the fried chicken for 12 to 25 minutes, or until it is thoroughly golden brown and the white meat reaches 160F (71C) or 175F (79C) for the dark meat. If you want Juicy and crispy It had just enough kick to it. Rub in with your fingers to make several lumpy pieces the size of peas throughout (this creates extra super crunchy craggy bits). Guss now has several locations around the city, and its chicken is still as popular as ever. Chicken Fried Chicken with Country Gravy is a true family favorite! Nutrition claims:egg Free * tree Nut Free * soy Free * fish Free * shellfish Free * pork Free * red Meat Free * crustacean Free * celery Free * mustard Free * sesame Free * lupine Free * mollusk Free * alcohol Free * no Sugar Added * sulphite Free, Source:https://jangorecipes.com/guss-fried-chicken-recipe/. Why? When it comes to serving hot and spicy fried chicken, the Mason location was the first in all of West Tennessee. That way we keep our recipe and everything still tastes like the original, she said. This Skillet Fried Chicken recipe, in contrast to most fried chicken recipes I've tested, yields a lovely crunchy coating and incredibly juicy, soft meat. In a medium bowl, add the chicken; cover and refrigerate all night. Of its 29 current stores, only one is company-owned, and the rest are franchised, though it is developing three new company-owned shops. Copyright 2023 www.covingtonleader.com, 111 S. Munford Street Covington, TN, Phone: 901-476-7116, Fax: 901-476-0373. Terry Bonner, the owner of Gus's Hot and Spicy Fried Chicken, reveals that the recipe for his chicken originated in 1953. Its their own recipe and nobody can imitate it. Seal the bag after removing as much air as you can, then chill for at least three hours (or overnight). Includes chicken and white bread. How do you market Guss when you enter a new town? From birthday parties to holidays, corporate lunch-ins and events, getting Guss World Famous Fried Chicken is sure to please the entire crowd! Hattie Bs located themselves where a lot of people could easily find them; they take credit cards; they have a kids menu; and they serve beer. Hattie Bs isnt the only restaurant to co-opt Nashville Hot Chicken. Super Crispy Fried Chicken made with buttermilk, chicken, hot sauce, and seasoned flour is crispy on the outside and tender on the inside! To help the crust adhere to the chicken skin, DO NOT TOUCH the chicken for two minutes. They ask their supporters and we turn the restaurant over five, six or seven times. I treat you the way you treat me, she says, noting that in the past she has been accused of favoring white people. It is interesting to note that cornstarch contains 25 to 28 percent amylose, which is a higher amount than wheat or potato starch (which contain 20 to 22 percent amylose). Search the Chamber Directory of over 30 Million Businesses Nationwide! Most of our sides tend to be on the sweeter side to pair perfectly with our chicken. Heat 3/4 inch of peanut oil in a cast-iron skillet over medium-high heat. Simple as can be, Deep-fry or candy or instant-read thermometer. Emerging fried chicken chains have to tangle with the big kahuna:KFC, which has over 4,000 locations. Every time I come home, I come to Guss, he says in between bites. In a medium bowl, add the chicken; cover and refrigerate all night. However, it is not intolerable. The good stuff: Locals coming together to feed children during Coronavirus Black History Month: Masons John W. Boyd went from slavery to Broadmeadow heroes Quinten Weathers and Nick Bland honored by city. As Gus once quipped, This is a dead mans recipe [and] I aint telling.. Allow the chicken to sit in the milk mixture for anywhere between 5 and 10 minutes. salt, 2 tsp. With a KFC knockoff version of 11 Secret Herbs and Spices, but better than KFC because there is absolutely no sign of soggy parts! 6. The term pressure fryer is commonly used to describe any device that can both deep-fry and pressure-cook food, such as chicken. Though theres a location right around the corner from his hotel in Memphis, when Joe Claybon comes home, he drives all the way to Mason to eat at the original Guss Fried Chicken. 5 chicken pieces should be put in the skillet. Without crowding the oil, add each piece of chicken (you might need to do this in batches) and fry for about 34 minutes on each side, or until well cooked through and crispy and golden on the exterior. This book is considered mandatory reading among people of my generation because of its vast popularity, inexpensive price, and ease of availability. Just for this cooking batch, coat 2 or 3 more pieces, covering the oil surface in a single layer. Fry three or four pieces at once. We waited about an hour to get a seat and it was well worth the wait! The Mason location was the first restaurant to offer hot and spicy fried chicken in West Tennessee. Guss World Famous Fried Chicken is a popular fried chicken restaurant based in downtown Memphis, Tennessee. Eggs and milk should be whisked together and placed in a pie plate or shallow basin. Add half of the spice mixture into the buttermilk and mix until combined. Nutrition claims:low Carb * dairy Free * egg Free * milk Free * tree Nut Free * soy Free * fish Free * shellfish Free * pork Free * red Meat Free * crustacean Free * celery Free * mustard Free * sesame Free * lupine Free * mollusk Free * alcohol Free * kosher, Source:https://leitesculinaria.com/89229/recipes-batter-fried-chicken.html, Also interesting about GusS Fried Chicken Recipe. Vernon "Gus" Bonner inherited his mother and father's fried chicken recipe. A red rooster also frequented the business. During a recent tripto Nashville, I paid a visit to the source of hot chicken in the city: Princes Hot Chicken Shack. Take Guss Fried Chicken, which is based in Memphis, Tennessee. Its original and down-home, really reminds me of the days when it was like Mamas home cooking and you know theres nothing like Mamas home cooking, right?. To dissolve the sugar and salt, whisk or swirl them together with the water in a big bowl. Buttermilk, spicy sauce (optional, for extra taste), salt, and pepper should all be combined in a large mixing basin. The chicken is so popular that Gus has been featured on national television shows and in magazines. Dip chicken in buttermilk mixture, one piece at a time (use one hand for wet components and the other for dry ingredients), letting excess drip back into basin. As Guss continues to grow, we will honor these traditions and serve up some of the worlds best fried chicken. A spicy honey sauce makes these Fried Chicken Biscuit Sandwiches irresistible. 11 a.m.-10 p.m. Squint your eyes as you approach Gus's World Famous. It should be ready for frying if it bubbles all around the spoon. Hence, it should reach 34 stores by years end, and that span 13 states. Set a wire rack within a sizable baking sheet with a rim in the meantime. Preheat the oven to 400 degrees and place a baking sheet in the oven to get hot. Discovery, Inc. or its subsidiaries and affiliates. While you continue to fry the remaining breasts, drain on paper towels and put them in the oven. How compete against them? McCrory: I love the restaurant business. Because it has been generating capital though franchising, it hasnt had to resort to accepting private equity money, one common method to boost investment for emerging restaurant chains. fried chicken Tap off any extra. While the chicken is brining, combine the flour, cornstarch, black pepper, paprika, cayenne, baking powder, salt, and water in a large bowl by whisking or stirring until combined. Hot, spicy and world-famous: How a Mason mans chicken became known the Man killed in accident on Mt. The plan backfired. Transfer the chicken pieces to a nonreactive pan and add 1-quart of buttermilk. in this order: Start cooking the thighs and drumsticks, then the wings, and finally the breast. Nas only son, Vernon Gus Bonner, inherited Maggie and Nas priceless recipe and the restaurant they worked so hard to build, literally from the ground up. Guss fried chicken is a delicious and easy family-friendly recipe. When the concept ofNashville Hot Chicken began entering my consciousness, I suspected that therival city was again trying to outdo Memphis. 2 pounds Chicken ; Can use breast, thighs, legs. Guss World Famous Fried Chicken is said to be finger-lickin good and many people swear by its flavor. To start a kitchen timer while cooking, click on the times in the instructions. Clean a 3-1/2-pound chicken and cut it into eight pieces. Make Its that its still really hard for black people to go to culinary school or to get the bank loans that would let them expand their businesses into neighborhoods white people will visit. Claire guessed that the secret to Guss success was liquid batter that included flour, spices, hot sauce, and water. A few google searches revealed that the African American community of Nashville is responsible for this culinary tradition enriched bya mythology all its own as told byAndr Prince Jeffries, current owner of Princes Hot Chicken Shack and nieceof Thornton Prince. People come from all over to try Gus Fried Chicken, and it has been named one of the best fried chicken restaurants in the country. And, before you ask, no, you cannot have the recipe. Place the chicken on the hot baking sheet, skin side down. Guss World Famous Fried Chicken is a Memphis institution, serving up hot and spicy chicken since the early 1950s. Why? Combine the flour, paprika, cayenne, salt, and freshly ground black pepper in a sizable plastic bag. Take chicken pieces out of buttermilk mixture one at a time. It is believed that the calcium in milk will stimulate a naturally occurring enzyme in the chicken that will help it become more soft. After taking the chicken out of the oil, pat it dry using paper towels. Kevin Steek Cooper, a chef from Drexel Hill, won Guy Fieris Guys Chance of a Lifetime, in which he and six other hopefuls competed for the opportunity to open a Chicken Guy franchise. Breading or other additives are used in a number of chicken restaurants to make their chicken more appealing, but it is not at Guss. Deep-fry thermometer is supported in oil with bulb immersed. A difficult mixture to pull off. Bake for 15 minutes then flip and bake for another 20 minutes or until internal temperature reaches 164 degrees. Because of this, cornstarch is the starch of choice for creating crispy coatings on fried foods because of its high amylose content. Owner Terry Bonner shares that his familys recipe for Guss hot and spicy fried chicken goes back to 1953. (The same may be said about alternatives to dairy milk, such as coconut milk.). Gus's model for growth has been franchising. Its a cold, but sunny, afternoon in February and he and his brother Larry are sitting in a booth, watching television as they socialize with other men in the restaurant and eat some of the world-famous fried chicken and drink beer. Bonner said she isnt sure her nieces will keep it or eventually sell it. Youre starting to open some company-owned restaurants in 2019, not just franchises. 2023 Warner Bros. , you cannot go wrong here. Place a piece of chicken in flour after dipping it in the remaining marinade. Sun.-Thurs. Fried chicken typically has been battered, but Guss opted for a different and delicious option. As Guss continues to grow, we will honor these traditions and serve up some of the worlds best fried chicken. The preparation time for this recipe does not account for the 3+ hours the chicken needs to marinade in buttermilk. It was in the 50s somewhere, when he started cooking chicken, says Ann Bonner. Place a cast-iron skillet over medium-high heat and heat 3/4 inch peanut oil. The secret to Guss recipe is liquid batter, which Claire guesses includes flour, spices, hot sauce and water. 10. 2023, Gus Fried Chicken World Famous. Our chicken, prepared using a recipe developed over sixty years . She smiles as she politely answers questions about the business and sets the family lineage straight, but makes no false promises for friendly customer service. The chicken was crispy, hot, fresh, juicy, and flavorful. For at least two hours or overnight, cover and chill. Isnt it the fastest way to grow a restaurant chain? Jonathan Cole and Place at the Table, 2019. Cut your own chicken so you get breast pieces as well for the authentic KFC/Southern feel. Does Gus Fried Chicken Have Msg? Chicken with fries contains approximately 811 grams of carbs per medium-size piece. When it comes to making fried chicken, the use of all-purpose flour is by far the most common. The Mason location was the first restaurant to offer hot and spicy fried. Terry Bonner, the owner of Guss Hot and Spicy Fried Chicken, reveals that the recipe for his chicken originated in 1953. To taste, add salt and pepper. Simply position them on a cooling rack that is suspended over a baking sheet. Repeat with the remaining chicken pieces. It has been featured on Food Channel television shows including The Best Thing I Ever Ate, a Day with Rachael Ray and Man v. Food. This allows the chicken to thaw and reheat in the shortest amount of time while maintaining the highest level of food safety. Maggie and Na continued to serve their community until their deaths, in 1982 and 1983 respectively. A local Korean chicken place (Toreore) uses this brand of extra crispy batter mix for theirs. Mix it up completely. Bonner-Jackson's two sons, Terry Bonner and Tarus Bonner, still deliver the batter mix to McCrory, but the family is working on a deal in which . Did McCrory in Memphis do a better job of fairly honoring, recognizing and compensating the Bonner family for their culinary contribution than what has happened in Nashville with the Prince Jeffries family? They may not want to cook chicken all their lives, she says with a laugh, but there are not that many people in our culture who can say they owned their own business handed down from their fathers father.. What were the key factors? The last pat down of the flesh after covering it with breading helps every particle of the crispy coating stick to the meat, making it just as crucial as the first patting down of the chickens surface before breading it. When it comes to serving hot and spicy fried chicken, the Mason location was the first in all of West Tennessee. The original Gus's was owned by a black man. Own chicken so you get breast pieces as well for the pieces with a rim the... To pair perfectly with our chicken wife Gertrude ran the business before passing it down to their.! Enter a new town that his familys recipe for Guss hot and spicy fried chicken a. Same may be said about alternatives to dairy milk, such as chicken bubbles... Was well worth the wait 4,000 locations Specialize in One Thing: Established. Pounds chicken ; can use breast, thighs, legs well worth wait. In buttermilk of hot chicken establishments in Nashville haveexpanded their respectivehot chicken restaurantswithout someone like McCrory... 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