Today, this business is one of BCG's largest and fastest growing digital topics. Related posts. She elevated store marketing across Taco Bells 7,000 units and transformed the digital business, doubling those channels sales and tripling the customer database in one year. Raja Rajamannar: (03:22) Thank you for having me on the show, Charles, much appreciated. Through a consultative approach, they enable partners around the globe to build best-in-class solutions tapping Mastercard technology and deliver them at scale. Carlo graduated from Bocconi University, Milan, Italy. Rich is a Senior Fellow at Harvard Universitys Belfer Center for Science and International Affairs and a trustee of Lehigh University. These include software platforms and services for analytics, insights, consulting, loyalty, marketing, innovation, experimentation and personalization. Under his leadership, the company strengthened its position across the region, achieved strong growth and successfully deployed new payment technology in the markets. Before joining Mastercard, Andrea was an associate principal at McKinsey & Company in Italy, where he worked with large, pan-European retail banks leading strategic projects on key business topics. Raja Rajamannar Chief Marketing & Communications Officer. He leads the team responsible for developing technologies and solutions to help provide safe, secure and frictionless interactions for our consumers, customers and partners around the world helping to advance trust and inclusion in the digital ecosystem. Advertising on the internet has never been easier. In her role as executive vice president for Sustainability, she is responsible for the development and implementation of the environmental, social and governance strategy across the company, including linking ESG metrics to compensation for all employees. Revisiting outdated practices will be vital for the future health of the marketing function. He was also the first Chairman of Sangeet Natak Akademi in New Delhi. Annual Salary. She is also an alumnus of the Vanguard Leadership Program, where she spent a year working with other corporations on social responsibility for equality and sustainably in markets at risk. 9:40 PM PST February 21, 2023. He has worked in the Seattle, New York, Sydney, Montreal, Chicago, Los Angeles and Paris offices helping a wide range of clients with iconic brands drive growth. Diane has interviewed many of the world's leading business and political figures, with a particular focus on leadership and C-suite trends. In February 2020, Marisa joined Lowes as executive vice president, chief brand and marketing officer, charged with transforming Lowes marketing as well as corporate and consumer communications, community relations, and events planning and execution. Rajamannar is trying to make Mastercard multi-sensor whilst also making it a good citizen. For example, hundreds of billions of marketing dollars are currently spent on loyalty programs, and yet, humans are not loyal beings even when they want to be, explains Rajamannar, citing a recent article from the BBC revealing that, amongst people in a committed relationship, more than 70% of people said they have cheated on their partners. This strategy, combined with the companys customer focus, helped Mastercard evolve and diversify into new areas including real-time payments, open banking, digital identity and other value-added services. Transformative business leader with substantial senior management experience across different geographies around the world. Raj serves on the companys executive leadership team and management committee. All rights reserved. Last updated: 1 March 2023 at 11:00am EST. His team defines,explores, anddevelopsnew global flows by building partnerships to extend Mastercards technology and data insights with a range of retail, business and government customers; manages selected partners such as HSBC and Standard Chartered Bank; and advances priority business processes and enablers. For much of the past decade, first as chief product officer and then president, Michael was critical to setting the strategy that transformed the companys offerings from a consumer card-centric business to a platform supporting choice in how businesses, people and governments make payments. He also serves on profit and non-profit boards, including PPL Corp, Bon Secours Mercy Health, New York City Ballet, Cintrifuse, and the Association of National Advertisers. Raja Rajamannar, Mastercard's chief marketing and communications officer and chair of the judges for the WFA Global Marketer of the Year, reflects on the key issues marketers have had to address . Carlo is responsible for leading Mastercards strategy and operations across 45 countries and territories, and driving transformational efforts across digital payments, financial and social inclusion, products and services. Ari is an active proponent of the companys financial inclusion commitments, and an active champion of inclusive growth efforts across a number of Asias emerging economies. Mastercard. He is responsible for driving the companys strategy across this newly expanded region, which now encompasses 81 markets, with agile, high-potential growth opportunities. Prior to this leadership role, Jess served as the executive vice president of New Digital Infrastructure and Fintech where she led the strategy, design, development and commercialization of Mastercard's blockchain, digital assets, crypto and open banking products. In this role, he leads a team focused on advancing commercial and strategic efforts with key acceptance partners across the country, including merchants, acquirers and processors. Sherri holds a Juris Doctor degree from the University of Pennsylvania and a Bachelor of Arts degree in literature from Duke University. Quantum Marketing Mastering the New Marketing Mindset for Tomorrow's Consumers. She serves on the advisory boards of several organizations, including Data and Society, The Aspen Institute Civil Society Fellowship, and the New York Department of Financial Services Innovation Advisory Board. He was the first ever Global Chief Marketing Technologist at Kimberly Clark, one of the largest global consumer packaged goods companies. North America Leader for Marketing, Sales & Pricing. Carlos joined Mastercard in 2010 and was previously executive vice president of global credit and debit product management, focused on developing a competitive differentiation globally while deploying solutions at the local market level. Additionally, Adweek has included Stephanie in their list of the Most Powerful Women in Sports for the past five years and previously chose her as a 2019 Brand Genius honoree. Chiro Aikat is executive vice president of U.S. market development for Mastercard and a member of the companys management committee. Raja is the president of the World Federation of Advertisers. Prior to assuming this role in May of 2020, Greg was responsible for guiding Mastercard's Data & Services strategy and innovation team. Jorn has a degree in Roman Philology at the University of Ghent and La Sapienza in Rome, Italy, and a post-graduate degree in business economics from the University of Leuven in Leuven, Belgium.. Raja Rajamannar is responsible for building the Mastercard brand - overseeing the brand refresh that saw the company drop its name from the iconic interlocking circle logo as well as driving business and advancing sustainable competitive edge for the company. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the . Previously, he served as president of Enterprise Partnerships, based in London. Prior to this, Marisa was the Global Chief Brand Officer at Taco Bell, where she achieved category-beating same store sales growth every quarter, overtaking Burger King, Wendys, and Subway in restaurant traffic and capturing the highest passion index among fans of any QSR brand. Markets; Tools Portfolios. He was previously president of Mastercard Advisors, the companys professional services arm. Join us for this virtual event as we celebrate the unveiling of the 2021 Worlds Most Influential CMOs list, and hear honorees discuss how theyre navigating some of the most pressing issues in marketing and business. The team will innovate and scale the products and services that solve real-world problems and help shape the fabric of the modern global economy. Raja Rajamannar Retweeted. Prior to joining Mastercard, Michael was a core member of the HR leadership team at HSBC Group for nearly 12 years, based in Hong Kong. She is passionate about using innovative and authentic people-centric storytelling to advance the company's objectives. Ling Hai is co-president of International Markets for Mastercard and sits on the companys global management committee. Mastercard executives and other stock owners filed with the SEC include: Track performance, allocation, dividends, and risks, Annotate, download XLSX & look up similar tables, Filter, compare, and track coins & tokens, Stocks and cryptocurrency portfolio tracker. His oversight included everything from big data and analytics, media and content, eCommerce, CRM, mobile, social as well as driving innovation through a network of start ups, incubators and VCs. Across the globe, her team activates a multi-platform approach to protect and enhance the company's reputation, highlight Mastercard's differentiated products and services, and inspire its 20,000+ employees. He replaces David Wheldon, CMO at RBS, who has been president since 2015. If you scoffed at that statement, you are not alone. The American Advertising Foundation elected her into its Hall of Achievement. The makers of Prabhas starrer 'Salaar' on Monday surprised the fans with the release of the first look of Jagapathi Babu and introduced him in the character of Rajamannar. He is a B.Com (Hons) graduate from Delhi University, an MBA from Cardiff University, and is a qualified chartered accountant from the Institute of Chartered Accountants in England and Wales. Prior to Mastercard, Sachin held treasury and finance roles of increasing responsibility at Hess Corporation, General Motors and GMAC in New York, Singapore, Belgium and Shanghai. Gilberto Caldart is vice chair of Senior Client Partnerships and Relationships. Take, for example, the Internet of Things. from American University. If Rajamannars prediction is right, artificial intelligence will be the biggest single disruptor of marketing. He is responsible to actualize Gannetts mission to build trusted local communities where people thrive. Over the last 17 years, insiders at Mastercard have traded over $5,655,063,678 worth of Mastercard stock and bought 6,710 units worth $1,633,187 Mayur Gupta, Chief Marketing & Strategy Officer, Gannett, Ann Lewnes, CMO & EVP, Corporate Strategy & Development, Adobe, Raja Rajamannar, Chief Marketing & Communications Officer, Mastercard. Thus, casting a larger net for diversity in ideas and creativity. After joining Mastercard in 2012, Carlo served in several senior roles. He also served as head of credit cards and all consumer asset products for Citi's Europe, Middle East and Africa (EMEA) region. Jennifer Rademaker is executive vice president of global customer delivery for Mastercard. Mr. Rajamannar has an extensive background in the payments industry, proven global marketing expertise, and rich international experience. He helped shape the companys strategy in China, India, Brazil and other emerging markets. Since then she has continued driving record business and brand growth for Lowes, helping to move Lowes to #31 on the Fortune500 list, increasing penetration with Pro customers, and lifting Lowes to #22 on the Harris Poll of top 100 companies for corporate reputation as well as the top spot for Home Improvement on Fortunes most admired retailers spot. In his best-selling book, Quantum Marketing, Mastercard's Raja RajamannarAdweek's Grand Brand Genius honoree for 2021unpacks this notion by defining the four historical paradigms of . She serves on the board of directors of Raymond James Financial Inc., the board of trustees of Mount Holyoke College and the global board of the American India Foundation. Mastercard is a global technology company in the payments industry. His collaborative approach creates scalable and trusted solutions for the exchange of payments and data and can be seen in his leadership of the acquisitions of Vocalink, Finicity, Ekata, CipherTrace and the corporate services business of Nets each expanding Mastercards range of payment flows. Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption. He holds a bachelors degree in mechanical engineering from the United States Military Academy at West Point, is a graduate of the FBIs Domestic Security Executive Academy and holds a graduate certification in Information Assurance from George Washington University. Raja Rajamannar Net Worth Raja Rajamannar biography. He serves as an independent director on the board of directors for the Athens Stock Exchange in Greece. Chief Marketing Officer (2013-2015) Executive Vice President-Senior Business and Chief Transformation Officer, Anthem (formerly, WellPoint, Inc.) (2012- 2013) Senior Vice President and Chief Innovation and Marketing Officer, Humana Inc. (2009-2012) Various management positions at Citigroup (1994-2009), including Executive Vice President and Chief Marketing Officer-Citi Global Cards (2008-2009). In 2015, Michael was named Executive Vice President, Global Prepaid and New Consumers. Rajamannar started his career with Asian Paints in India. "Our sponsorship deal with the BCCI is coming to an end in March 2023. He is credited with successfully changing Deutsche Bank's positioning in the market, which was recognized in September 2016 as the Best Global Securities Services Bank from The Banker magazine. Before joining Mastercard, Ajay held key leadership positions at HSBC and Xerox. She brings more than 30 years of global experience in payments and financial services, with positions at Experian, American Express, and First USA/Bank One. Under Review. He serves on the U.S. Treasury Advisory Committee on Racial Equity, focused on advancing racial equity in the economy and addressing acute disparities for communities of color, and is a member of the board of directors for the non-profits Accion and the World Resources Institute. For the seven years prior to this role, he served as co-president of Mastercards Asia Pacific region, leading the local delivery of the companys strategy and business activities. Storyboard18 catches up with Mastercard's global CMO Raja Rajamannar. The first two sponsors to sign up for this innovative in-game branding are Mastercard and Alienware. He also . Twitter; His book explores the collapse of traditional marketing, the technology that is changing everything, and the way tech changes are conditioning people to interact with brands. He also spearheads managing and identifying new equity investment opportunities designed to establish Mastercard as a natural partner of choice for firms in the dynamically evolving fintech landscape. Linda Kirkpatrick is president of North America for Mastercard, overseeing the company's customer-facing activities in the United States and Canada, including sales, business development, strategy and relationship management with issuers, merchants, digital partners, governments and acquirers. Meredith Verdone is Chief Marketing Officer at Bank of America responsible for all brand strategy and consumer, affluent and high-net worth marketing across the corporation. Under her leadership, the Adobe brand has become synonymous with creativity, digital marketing and the design and development of transformative digital experiences. Throughout her 20+ year career, Jennifer has demonstrated a proven track record in developing and executing large-scale, business-buildingpublic relations strategies and critical, crisis management programs. 2003-05, Chairman and CEO, Diners Club North America and Member of the . Stephanie McMahon is WWE Chief Brand Officer, a publicly traded (NYSE: WWE) global media company. The article is authored by Mastercard's CMO Raja Rajamannar. In this role, he has global responsibility for our advertising, sponsorships, promotions, research, insights, and digital and consumer marketing initiatives. Prior to joining the company in 2002, Jorn spent several years in capital markets where he occupied various management positions in the areas of product development, product management and corporate strategy. Before joining Mastercard in 2000, he was an associate in the New York and London offices of Cleary, Gottlieb, Steen & Hamilton. $1-5 million. Prior to that, Mayur was the Global VP for Growth & Marketing at Spotify. She received the alumni of distinction award from both institutions. In2015, Mark founded BCGs Personalization business, which he built into a team of 300+ agile marketers, data scientists and MarTech experts spanning 6 continents over the past five years. She serves on the board of MoCADA, the Museum of Contemporary African Diasporan Arts, in Brooklyn, NY, and is the proud founderofWhats Your Twenty, Inc.,a small business in New York City. The previously labor-intensive painstaking process now is done in a matter of hours, as opposed to weeks. 30 January 2020. She currently serves on the Executive Committee of the board of the AdCouncil, and the board of the Blumenthal Center of the Arts. He joined Mastercard in 2005 as head of bill payment and healthcare, and was named chief franchise development officer in 2008. 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